Why is Sales Training Role Play so Important Anyway?

Role play is a classic element of sales training and onboarding. Reps are herded into a conference room, where they take turns pretending to be the customer and the rep. Some salespeople embrace the opportunity to role play, pulling off Oscar-worthy performances of indecisive, belligerent, or skeptical customers, while other reps go through the motions with less enthusiasm.

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The One Thing Sales Reps Can Learn From NBA Players

Can you imagine a professional athlete telling his coach he doesn’t need to practice tackling or fielding ground balls because he’s been doing it for more than 10 years?

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