When salespeople bring frustrations over a “difficult” customer to sales management, it can put them in a catch 22. On one hand, every sales manager that moved up through the ranks of a sales organization has dealt with their fair share of angry customers and has empathy for the salesperson’s situation.[…]
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When you pour your time and energy into a rep and their mediocre level of sales performance won’t budge- do negative thoughts about your own ability to sales coach effectively creep in? Those negative thoughts might have a valid point- or they may need to be banished from your mind.[…]
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Does your sales team have any/all of the following symptoms?
Lack of product knowledge
Inadequate industry knowledge
Incomplete sales skillset
The good news is that there is both a test and treatment for sales teams- and it is not your typical sales training program.
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