How to Create Competitive Advantage for Your Sales Team

Arguably, sales leaders understands how their company’s product stacks up against the competition better than anyone in the organization. Potential customers throw up objections about competitive product benefits, and reps run to management with the latest gossip on pricing changes, product rollouts and other news on competitive products.

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How Sales Assessments Reveal Selling DNA of Top Reps

Before you block out another morning for a frustrating round of sales rep interviews consider this: you are probably recruiting all wrong. Instead of fresh blood, maybe you need sales reps with a particular strain of selling DNA.

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