Arguably, sales leaders understands how their company’s product stacks up against the competition better than anyone in the organization. Potential customers throw up objections about competitive product benefits, and reps run to management with the latest gossip on pricing changes, product rollouts and other news on competitive products.[…]
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Before you block out another morning for a frustrating round of sales rep interviews consider this: you are probably recruiting all wrong. Instead of fresh blood, maybe you need sales reps with a particular strain of selling DNA.
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