Why “Sales Training” Doesn't Work

One of the most memorable takeaways from our interview with Sales Enablement expert Roderick Jefferson was this line: “I believe you train animals and enable people.” After pondering this for quite some time - about 1 second, we agree!

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What Sales Enablement Metrics Really Matter? | Roderick Jefferson

An excerpt of, Selleration CEO, Nick Rini’s interview with sales expert Roderick Jefferson.  Roderick is the Vice President of Global Enablement at Marketo, founding member of the Sales Enablement Society, and an Advisory Board Member of Selleration.

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Sales Leadership 101 - Mistakes New Sales Managers Need to Avoid

New to sales management and your sales team not performing up to expectations? Maybe it’s time to evaluate your approach to sales coaching. Here are top sales coaching mistakes those new to sales leadership roles need to avoid at all costs.

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