Why “Sales Training” Doesn't Work

One of the most memorable takeaways from our interview with Sales Enablement expert Roderick Jefferson was this line: “I believe you train animals and enable people.” After pondering this for quite some time - about 1 second, we agree!

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What Sales Enablement Metrics Really Matter? | Roderick Jefferson

An excerpt of, Selleration CEO, Nick Rini’s interview with sales expert Roderick Jefferson.  Roderick is the Vice President of Global Enablement at Marketo, founding member of the Sales Enablement Society, and an Advisory Board Member of Selleration.

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Roderick Jefferson On Why Hope is Not a Sales Strategy

An excerpt of, Selleration CEO, Nick Rini’s interview with sales expert Roderick Jefferson.  Roderick is the Vice President of Global Enablement at Marketo, founding member of the Sales Enablement Society, and an Advisory Board Member of Selleration.

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