The 5 Traits Sales Reps Must Possess to Survive a Sales Transformation

Is your sales organization poised to undergo a transformation? Maybe you're moving from a product sale to a solution sale - which now calls for your sales reps to sell into the C-suite of the customer organization and rapidly forge new relationships. Or you might be running a sales organization that has long enjoyed the luxury of product superiority and must now, due to new competition, sell value to win the deal.

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Confessions of a Salesman: Our Success Masked Our Sales Deficiencies!

In so many cases a new product or service can address such an important niche, be so good, be marketed so well, and have such massive appeal, that it flies off the shelves most effortlessly.

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