Why “Sales Training” Doesn't Work

One of the most memorable takeaways from our interview with Sales Enablement expert Roderick Jefferson was this line: “I believe you train animals and enable people.” After pondering this for quite some time - about 1 second, we agree!

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What Sales Enablement Metrics Really Matter? | Roderick Jefferson

An excerpt of, Selleration CEO, Nick Rini’s interview with sales expert Roderick Jefferson.  Roderick is the Vice President of Global Enablement at Marketo, founding member of the Sales Enablement Society, and an Advisory Board Member of Selleration.

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How to Quantify Sales Performance

Sales management needs to objectively quantify the performance of sales reps on an individual basis and have at-a-glance data at an organization level to make decisions that drive sales and build customer relationships.

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Sales Training Program Not Working? Maybe Your Sales Team is Sick

 

Does your sales team have any/all of the following symptoms?
  • Lack of product knowledge

  • Inadequate industry knowledge

  • Weak discipline

  • Incomplete sales skillset

The good news is that there is both a test and treatment for sales teams- and it is not your typical sales training program.

 

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