You can always count on your top 10-20% of sales reps to deliver, and your bottom 20% to disappoint. The real risk - and reward - lies in the 60% of your sales reps that fall somewhere between the heroes and the hopeless of your sales team.[…]
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Sales management needs to objectively quantify the performance of sales reps on an individual basis and have at-a-glance data at an organization level to make decisions that drive sales and build customer relationships.[…]
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Does your sales team have any/all of the following symptoms?
Lack of product knowledge
Inadequate industry knowledge
Incomplete sales skillset
The good news is that there is both a test and treatment for sales teams- and it is not your typical sales training program.
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Are your CPG sales reps at the top of their game- ready to leap over the firey hurdles of sales objections? Strong selling skills are essential to overcome the constant barrage of objections in CPG/FMCG sales. Here is part one is our series of how to overcome objections posed to CPG sales reps- and how each sales objection can be overcome with CPG sales training and ongoing reinforcement.[…]
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Objections during sales calls are like an arcade game of Whack-A-Mole. As soon as a hint satisfaction from overcoming one objection starts to wash over you, the client hits you with another. To be an effective sales rep, you need to have the agility of a Whack-A-Mole master. The problem is sales management often struggles with helping reps master this crucial sales skill.[…]
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