A sales call is very much like a scene in a play. There are actors (you and your team) and an audience (your prospect). Your role as actor is to execute properly and consistently. To execute your lines, while at the same time putting the necessary emotion into the “scene” to elicit an equally emotional response in the prospect.
The 212 Degrees is a protypical example of a standard motivational sales video. It speaks to that extra degree where the boiling point is achieved. Personally, in my career, I’ve sat through 3 different sales meetings, at 3 different companies where this video was played. For some this type of attempted motivation works well; for others, well, not so much. As technology evolves, so do the tools available to us. It’s time to put the vast majority of these videos to bed, and start looking at our salespeople individually, and engage them through education, online training, e-learning, and more progressively game based training.
Skill development is more or less the holy grail in sales. Taking a team of b-squad account executives, and turing them into superstars can change, and shape the bottom line numbers for an entire organization. Stats show that roughly 60% of sales people don’t achieve their quota month in, and month out; thats a ton lost revenue, lost commissions, and overall lost earnings. So how can this ship be turned around? How can engagement help a manager tasked with developing sales associate skills? One word: Training.
You walk into a second round interview with a potential candidate to join your sales team. On paper they look great. Good experience, good industry work tenure, they appear presentable, and competent. When it comes to office culture they say the right things to make you think they are a fit; but you remember, interviews are like first dates; and everyone is out to make the best possible impression.
When you look at the facts, you have a piece of paper, written by a person who wants you to hire them. It’s chalk full of personal inturpretations of previous experience, with an emphasis on success; and here you are having to make a decision wither to invest in this person, or not based off a few meetings… Where is that crystal ball when you need it?
In business, and general life, we have to rely on countless streams of information that is available to help make our decisions. Sometimes, we have good data to go off of, sometimes not so much. Assessments are a great tool in weeding out the weak from the strong. If an assessment is worth a salt, it will provide a true profile of a candidate, especially in the pre-hire state. But here is the question, what type of assessment should you go with? Standard personality assessments, or maybe something a bit more relevant, and powerful like a Sales Personality Assessment. Imagine knowing if someone is a hunter or a farmer, imagine having insite into their true selling style. Using these sales personality assessments to create predictive analytics can be a game changer for employers.
Selleration is proud to introduce a whole new approach to developing the Selling Judgment™ scores of salespeople, specifically created for sales professionals within the CPG industry. This CPG version of UPtick is far different than anything you have ever seen or experienced.
Have you been in this room?
Think your sales organization has to invest big budget into sales training to perform like the best sales teams in the world?
We’ve all been through a wide variety of both great, mediocre, and tedious sales development programs. Some are small classroom based programs, some more event style, or a sales retreat. When it comes to the Millennial Generation technology, recognition, and creativity must be included delivery of our programs. The consistent challenge with sales development, is measuring the effectiveness, and measuring the engagement. Who absorbed what, who was involved, and engaged during the training? Then we must ask ourselves, how will this material apply in the real world, was the delivery method effective? On the other hand, we need to realize if any of the reps were completely disengaged and screwing around, was anyone looking at new cars on AutoTrader, opposed focusing on the presentation; is an example I’ve personally witnessed. As our the profiles of our sales departments develop, so must our performance management methods, and best practices. So must the way we hire new reps, and so must the way we engage them. This is where Assessment Based Sales Performance Management comes into play.
Connecting with your retail teams can sometimes be difficult. It’s hard to identify who’s best assisting customers, who’s a better fit for the cash wrap, or the stock room. Then comes the challenging tasks of retail sales training for new product lines, new brands, or what items are to be featured in a given month. The list goes on, and on; and it all boils down to 1 thing. Engagement.
Sales training can seem like an uphill battle. Strong personalities are drawn to sales. The personality of a sales rep tends to be more competitive and less interested in following the direction of management than the typical corporate worker.