Make Retail Sales Development More Engaging with Game Based Learning

employee-engagement-ladder2Connecting with your retail teams can sometimes be difficult. It’s hard to identify who’s best assisting customers, who’s a better fit for the cash wrap, or the stock room. Then comes the challenging tasks of retail sales training for new product lines, new brands, or what items are to be featured in a given month. The list goes on, and on; and it all boils down to 1 thing. Engagement. 

Retail Sales Development can be a variety of things, and is now more important than ever, especially in high employee turnover roles like retail sales. The good news is, there are many different ways to assess, review, and train this typically younger generation, and there are a variety of ways to engage them. You can offer charitible engagement with volunteering, and fundraising goals, you can offer a high end training program, and learning environment, you can have a granting program in place for those employees who go above, and beyond; but bottom line is, “Statistics showing that the majority of workers aren’t fully engaged present a wake-up call for employers, and for HR,” says Sharon Wunderlich, a principal of Towers Perrin in Stamford, Conn. “There’s a real opportunity for employers to help shape employees’ emotional connection to their jobs in positive ways.” (HR Magazine- Steve Bates

Game based learning is one of these ways, it opens the door to the ability of having something called “training based engagement”; and it can be pretty powerful. Some benefits to this when it comes to retail training are that sales gamification software can:

– “Provide instant feedback. One great example is if you are using a basic gaming component such as a leaderboard after a quiz or assignment, the user immediately knows where they stand among their peers.

– Builds engagement. If you are using a reward system, such as badges or points, you can allow your “users” to use those badges and points for real benefits.

– More loyalty. Gamification increases the chance of the “user” returning to your system on a regular basis, or with great frequency, because it is more enjoyable.

 – Boosts productivity. By implementing a gaming reward system (badges, points, etc.) users are encouraged to accomplish those tasks in your desired order.

 – More influence. Gamification gives you more influence over your audience actions. For example, on a point system, you can easily influence users to complete their tasks on time.

 – Increases learning retention. Users are able to better learn and retain the content when they relate to it differently than just reading or watching a lecture.

 – More time spent. Simply put, your employees are likely to spend more time within your training environment if it is more enjoyable, engaging, and fun.

 – It’s fun. One of the biggest benefits of gamification is that it is fun. Having a non-traditional learning experience with leaderboards, badges, points, and rewards is a major plus in your students’ eyes and makes it more enjoyable to everyone.” (Digital Chalk- Sarah Bright)

What it boils down to with the corleation between game based learning, and retail training is having the ability to understand your team, combat employee turn-over, and create more engaged salespeople. Your managers have a better understanding of employee skillsets, and where your salespeople can be most effective; your employees feel that the company has invested in them, and wants to ultimately help them achieve their goals of becoming more productive at their jobs, and be better engaged on a company, and customer level.